The redesign took place as TexasCampgrounds.com experiences a 25 percent increase in website traffic as record numbers of consumers embrace camping and RVing
Camping and RVing enthusiasts looking for great places to camp in Texas now have a faster way to do it: TexasCampgrounds.com has been redesigned with a search bar front and center on its homepage.
“All you have to do is enter the name of the park or the place you want to visit and hit search and you’ll find places to camp right away,” said Brian Schaeffer, executive director and CEO of the Texas Association of Campground Owners (TACO), which hosts TexasCampgrounds.com.
“We’ve also placed a link just below the search bar that takes you to a map where you can explore camping options in different regions of Texas.”
Schaeffer said TexasCampgrounds.com has seen a 25 percent increase in website traffic since last year, reflecting the record increases in RV sales and consumer interest in camping during the pandemic. “We think the redesign of TexasCampgrounds.com will help the rapidly growing numbers of camping enthusiasts as they do their trip planning, whether its’s a quick getaway or a family vacation,” he said.
The redesigned TexasCampgrounds.com also provides links to RV dealers, repair centers and RV aftermarket suppliers; other travel and tourism resources in Texas; as well as the annual RV Travel and Camping Guide to Texas, which is available for free in both digital and print formats.
Links are also provided to TexasCabinRentals.net, which highlights campgrounds, RV parks and resorts with rental accommodations, and to EnhancedCamping.com, which provides listings of campgrounds and RV parks across the country along with listings of popular local restaurants, RV service centers, dog groomers and other services people need while they camp.
“We’ve tried to create a one-stop-shop for camping enthusiasts, so they can find everything they need,” Schaeffer said of the website, which was designed by TXAD Web Development and Design, a division of Crowley-based Texas Advertising.
Campgrounds, RV parks and RV dealers and service providers will also find a greater variety of advertising options on TexasCampgrounds.com, including photos in sliders that identify parks by name.
“Oftentimes on websites, you’ll see pretty pictures of campgrounds but it’s not clear where the photos were taken. We identify the parks in all of our photos and hyperlink the names. If you click on the name, it will immediately take you to the park’s website,” Schaeffer said.
Braden Walker, a consultant for TXAD Web Development and Design who redesigned TexasCampgrounds.com, said the redesigned site has new software, which makes it faster and easier for consumers to navigate the site from both laptops and mobile devices. Advertisers also now have access to a new portal that makes it easier to load photos and videos they would like to showcase on the website.
“There is so much more now that electronic devices can do,” he said. “The more current your software is, the better experience you’re going to have. We not only wanted to dramatically upgrade the look and feel of the site, but its overall functionality.”
About the Texas Association of Campground Owners
Based in Crowley, the Texas Association of Campground Owners is the trade association that represents campgrounds, RV parks and resorts across the Lone Star State. For more information about camping in Texas, please visit https://texascampgrounds.com and https://texascabinrentals.net.
About TXAD Web Development and Design
Based in Crowley, Texas, TXAD Web Development and Design is a division of Texas Advertising that designs and hosts websites for campgrounds, RV parks and resorts and other businesses catering to the needs of RV enthusiasts. For more information, please call (817) 426-9395 or visit them online at https://txadinternet.com.
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